Privacy Policy
Last updated: July 2026
CoverTrail ("we", "us", or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you use our website at covertrail.ca.
1. Information We Collect
We may collect the following types of information:
- Information you provide: name, date of birth, contact details, and responses to quote questions.
- Usage data: pages visited, time spent, browser type, device type, and IP address.
- Cookies and tracking technologies: used to improve your experience and measure the performance of our site.
2. How We Use Your Information
- To match you with licensed Canadian Life Insurance providers who can complete your quote.
- To improve the functionality and performance of our website.
- To comply with legal and regulatory obligations.
- To communicate with you about your enquiry, where you have consented.
3. Sharing Your Information
We may share your information with:
- Insurance partners: licensed Canadian Life Insurance brands who will complete your quote.
- Service providers: third-party vendors who help us operate our website and services (e.g. analytics, hosting).
- Regulators and legal authorities: where required by law.
We do not sell your personal information to third parties for marketing purposes.
4. Cookies
We use cookies and similar technologies to understand how visitors use our site and to improve your experience. You can control cookies through your browser settings. Disabling cookies may affect some site functionality.
5. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law.
6. Your Rights
Depending on your province of residence, you may have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate information.
- Withdraw consent to certain uses of your data.
- Request deletion of your personal information, subject to legal requirements.
To exercise any of these rights, please see the Opt Out section below or contact us at info@covertrail.ca.
7. Security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or disclosure.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be available on this page with the updated date shown above.
10. Opt Out
If you no longer wish to be contacted by CoverTrail or our insurance partners, you can opt out at any time by:
- Emailing us at info@covertrail.ca with the subject line "Opt Out".
- Following the unsubscribe link in any email communication you have received from us.
We will process your request promptly and ensure your details are removed from our marketing lists.